The Legendary Creative Director

Grace Coddington in Ginger

The newest addition to the Signature Lip collection

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

The Color Set

A limited edition set for cheeks and lips.

SHOP THE SET
"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle